Tom Teague’s new e book Online Business Success for Thought Leaders: Create Visibility for Positive Impact is a complete, easy-to-understand exploration of what’s wanted for a enterprise to have a web based presence that features however extends past a web site. Teague has written this e book after seven years of constructing his personal and different folks’s on-line companies and studying as he went. He has made it the type of e book he needs he’d had in the beginning of his entrepreneurial profession, which he affectionately phrases Internet Marketing Grad School.
Before Teague started to construct on-line platforms, he spent thirty-five years as a high-performing, revolutionary contributor and chief of software program growth and knowledge methods groups at Exxon and NASA. In between, he additionally taught chemical engineering design at Texas A&M and Rice University, and he led joint trade technical knowledge requirements efforts for a number of years as an impartial guide. Then he grew to become an impartial entrepreneur and enterprise proprietor in addition to writer. He needed to construct a web based presence to promote his first e book, Awaken to Choice, and determined to find out how to do it himself. Online Business Success for Thought Leaders walks us by way of his studying course of: what recommendation he was given when he started, and what was proper and incorrect about that recommendation. He is sincere about errors he made, his personal shortcomings, and the strengths and weaknesses of the assorted instruments he used to construct his on-line platform.
Ultimately, Online Business Success for Thought Leaders displays Teague’s discovery of how to systematically remedy the puzzle of making a web based enterprise in a teachable manner. Today, he teaches his processes to others, and this e book comprises his know-how all in a nutshell. Teague’s aim is to assist enterprise house owners succeed not simply in making a web site however in creating higher visibility for his or her companies in order that they have higher alternative to obtain their missions.
The e book is split into 4 components, every of which has three or 4 chapters. The components are titled: Clarifying Business Strategy, Selecting Systems, Creating Online Assets, and Sprinting to Success. The first half could also be a very powerful since you can’t construct a web based presence with out understanding what you would like to accomplish by way of that presence. Teague discusses how to perceive what you are promoting, interact your viewers, and provide you with a enterprise technique. In the second half, he walks you thru choosing the sorts of methods you want to implement that technique. In the third and fourth components, he walks you thru a scientific strategy to constructing your on-line platform property step-by-step to assist what you are promoting technique.
The e book is wealthy with information-too a lot to focus on all of the components and chapters intimately here-but Teague has included a whole checklist of each attainable instrument it’s your decision to incorporate into what you are promoting technique after which gives recommendation on how to use it. Topics embrace: constructing an e mail checklist, promoting a product on-line, creating course content material, the suitable platforms for blogs and vlogs, utilizing social media, and maybe most significantly, how to decide which of those instruments you want, how you’ll use them, and the way to put all of them collectively in a scientific manner that may assist what you are promoting for the short- and long-term. Overall, Teague teaches how to custom-create a system to match what you are promoting’ distinctive wants and drive its success.
Beyond how to use these instruments, Teague devotes a lot house to understanding your buyer’s journey. How does your buyer discover you, get to know you, work together with you, and finally purchase from you? He discusses how to have on-line and offline conversations to construct belief together with your clients and to assist you higher perceive how to serve them. Plus, and maybe most vitally, he explores how to resolve who you need your buyer to be and the way to appeal to that kind of buyer.
Finally, Teague discusses how to streamline processes and never muddle up your platform, however to create a wholesome steadiness of complexity, options, and ease of use to make your platform interesting to your clients whereas making your life simpler.
I actually appreciated all of Teague’s recommendation as a result of as an writer and self-employed entrepreneur, I realized from scratch how to construct my first web site utilizing templates in 2005. As time glided by and I struggled to make it do what I needed, I may have used Online Business Success for Thought Leaders to assist me higher notice my true wants and make my websites efficient. I’m not by any means a technical particular person, however I discovered the e book simple to perceive and comply with, and it made me rethink some features of how I do enterprise myself. I feel anybody who has constructed their very own web site and tried to appeal to clients to it would discover this e book of worth. For anybody beginning out in enterprise, this e book is a must have.